6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand and sense that employers comprehend them as individuals. So how can employers stand out from the crowd? Employers need to be proactive in their method to drawing in prospects, and recruitment marketing is the service

Recruitment marketing is a reasonably brand-new way to attract candidates, both passive and active, to your company. It involves adopting the exact same principals and techniques used by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being utilised by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, personalised prospect journey and content creation.

According to SHRM, companies that include recruitment marketing into their hiring method can generate three times more candidate leads than those who do not – leading a 100% higher close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve companies up to 40% on overall skill expenses. On top of these cost savings, recruitment marketing increases company brand name and attracts an estimated 50% more qualified prospects.

It’s remarkable to see how a deep understanding of your prospects can result in projects that inspire them to act. We’ve put together a list of six of our preferred creative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pushed the borders of standard job advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most knowledgeable salespeople in business, Ogilvy, one of the worlds most popular ad agency, employment ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they invited the prospective prospects to movie themselves offering a brick. The prize? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard approach of recruitment marketing projects.

They are a great way to bring in passionate applicants in addition to serving as a preliminary screening test. Companies might ask prospects to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing signboard. This marketing project was a terrific success for Google and earned full marks online within mathematical and engineering forums – even before Google was referred to as the brains behind the operation.

The billboard, positioned in Silicon Valley, provided a complex mathematical formula to and challenged those who believed they were smart sufficient to fix it. Once solved, the formula exposed a website URL (www.7427466391.com) that the solver need to go to.

Those wise sufficient to fix the billboard puzzle were provided one last puzzle as soon as on the website.

Successful candidates received the message:
„Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. Something we learned while building Google is that it’s simpler to discover what you’re searching for if it comes trying to find you. What we’re searching for are the best engineers in the world. And here you are.“

The billboard was an interesting method to draw in a few of the smartest minds to Google. Google organized this prospect pool into passionate ‘issue solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the task of employing 100 workers. To fill this high variety of positions, they needed to believe huge. IKEA’s outside the box thinking resulted in a wonderful „inside the box“ service.

IKEA decided to target those who they understood currently enjoyed IKEA by putting ‘profession instructions’ inside the box of IKEA products for clients to discover upon opening their product. The guidelines mirrored their popular assembly guidelines, instructing customers on how to „assemble your future“.

The project was a huge success, and customers adored it. Thousands of clients applied, and IKEA worked with 280

employees who appreciated the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity however likewise because it spoke with IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively gotten in touch with prospects in a customised method, in their own homes simply as they’re focused on assembling their brand-new furnishings.

Volkswagen: A Surprise Message

When Volkswagen needed to employ talented mechanics, they carefully thought about where this target market hung out so that they might interact their recruitment message successfully.

Volkswagen selected an obvious but unusual placement, the undercarriage of automobiles in requirement of repair work. Volkswagen intentionally dispersed malfunctioning cars with the message concealed beneath to service centres across Germany in anticipation of attracting experienced staff members.

Volkswagens campaign was a terrific success, and they employed numerous skilled mechanics while confirming themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to draw in ambitious students to their business. They reached trainees by going to the one location guaranteed to have trainees around, schools at several Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out „We’re looking for students who aren’t satisfied with just any option. www.McKinsey.ch.“

The campaign’s objective was to pre-filter candidates by attracting those that aren’t pleased with simply any option and are curious innovators. The pencil twisted the guidelines of marketing, and it’s basic message resonated with numerous, causing high-quality graduate works with at McKinsey.

Just like this pencil, recruitment marketing projects don’t need to be expensive, and business can state a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they publish content two times a day – sometimes more. They share material that prospective employees can connect to and feel motivated by, such as private workers accomplishments, days in the life of a worker and general daily updates from across the Marriott network.

Marriott desires to communicate a sense of personalisation with their professions page so that possible employees can construct a real connection with the brand. They achieve this by allowing called employees to answer any concerns on the careers page from the company profile. Marriot also provides a chat service to those seeking to discover more about life at the business and suggestions on how they can successfully look for a position.

Marriotts method shows you do not require exceptional out of package believing to get in touch with prospects. There are a myriad of ways your organization can approach your recruitment project. Marriott’s technique is basic, and any business can emulate this method and achieve the same success. Have a designated place where you share insights on life at your company and most notably, listen to possible candidates and respond to their questions without delay and effectively.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the best experience possible and you have time to concentrate on what matters, your individuals. Learn more about us here.