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  • Дата на основаване февруари 22, 1954
  • Сектори Ремонт, Сервиз, Поддръжка
  • Публикувани работни места 0
  • Разгледано 6

Описание на компанията

Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has actually been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the globe. From Renaissance work of arts to the symphonies of Beethoven, Europe’s creators have shaped the way millions of individuals we imagine and experience the world.

Today, this legacy continues, however in a vastly various landscape. The digital age has transformed how content is produced and shared, democratising the tools of development and breaking down old barriers to gain access to. Anyone with a smartphone and a trigger of imagination can now end up being a material producer and reach an international audience.

Platforms like YouTube have actually ended up being main to this new environment. These platforms not only empower developers to share their stories, but also drive financial and neighborhood structure in methods unthinkable just a couple of decades ago. Today’s developers are not restricted to the beauty parlors of Paris or the concert halls of Vienna – they are reaching millions from home studios, transcending borders with a single upload.

In 2022, YouTube’s innovative ecosystem alone included over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time comparable jobs. According to Oxford Economics, 7 out of 10 European creators who generate income from YouTube agree that the platform helps them export their material to international audiences which they would not access otherwise.

We require to encourage the work that young creators are doing, and assistance platforms and developers alike

This altering landscape was the focus of a recent discussion at the European Parliament in Brussels, where policymakers and YouTube creators came together to check out the profound effect of the developer economy. By analyzing how platforms like YouTube are improving the creative community, the event highlighted the capacity for European developers to not just captivate but to produce tasks and enhance Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, started the discussion with an individual story, exposing that she had actually when harboured ambitions to be a „YouTube star“. As a child she produced a channel, however her aspirations fell at the first hurdle when she understood quite how much know-how is required across editing, noise, lighting, recording, and marketing for material creation. „Companies use big departments to do what a creator does by themselves, all on their own,“ she noted.

Gaspard G – another of the participants – was more successful in his efforts at constructing a profession on YouTube. G started publishing on YouTube at the age of 10, and soon began his own channel, covering a mix of politics and referall.us present events. Ever since, his channel has grown to more than 1.1 million customers. He is likewise the founder of an imaginative media firm, representing creators on YouTube, Instagram, TikTok, and LinkedIn.

Earlier this year, he was designated Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the very first professional federation dedicated to the influencer sector in France. In his speech about ending up being of an effective developer, he highlighted the increasing power and duty of YouTube creators, some of whom increasingly exceed traditional media outlets in reach. This brings with it responsibility to professionalise, he stated. Alongside supporting and representing influencers, UMICC intends to produce acknowledgment and ethical standards for online creators, to bring it into line with other acknowledged professions.

MEP Tomašic stressed that, while policy-makers should attend to some challenges such as information protection and the spread of mis- and dis-information, they need to not forget the „big favorable elements“ that platforms like YouTube bring. „They produce an environment where people can access details, remove barriers to the spread of understanding, and open extraordinary opportunities for employment and innovation,“ she said, keeping in mind the number of business owners and little services utilize these platforms to reach more comprehensive audiences and constructing their brand names while creating new task opportunities. Additionally, she noted how social networks continues to amplify advocacy and awareness on social concerns, providing an effective tool to set in motion communities and drive change.

To make sure Europe understands its potential as an international hub for imagination, she advised policy-makers to do more to support digital abilities development. „We need to increase the digital literacy abilities. We require to purchase the digital area. We need to encourage the work that young developers are doing, and we need to support platforms and developers alike,“ she added.

Veronika Cifrová Ostrihoňová MEP, a former reporter, echoed these ideas, but expressed her issues about the role of social networks in spreading out false information. „Even though social networks is a wonderful tool for us to utilize, it’s just a tool,“ she said. „We require to take on problems like misinformation, disinformation, and algorithmic blind areas.“

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Law at YouTube, highlighted the platform’s unique position in the creative economy. YouTube not only offers a space for developers to share their work but also drives economic and community advancement. Creators are not simply building careers for themselves. As Gaspard G programs, they are likewise shaping the future of media by developing jobs and developing whole media companies and sectoral organisations. As Wheeldon highlighted, YouTube creators in Europe are reaching an international audience, with 65% of their watch time originating from outside the continent. This broad reach presents a chance for European creators to buy their culture and creativity, extending their impact worldwide.

Looking ahead, YouTube is checking out innovative ways to assist developers reach even larger audiences. Wheeldon revealed the approaching growth of AI tools, such as YouTube Aloud, which utilizes AI to dub developers’ voices into other languages. „We are going to release YouTube Aloud in increasingly more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,“ he described. „We’ve got five languages up and running, and we’re going to develop that with time. This creates an enormous chance for all developers in Europe to gain access to audiences across the continent and beyond.“

The event underscored the need for policymakers to recognize the potential of the developer economy and promote an environment that nurtures digital skills. MEP Tomašic kept in mind that the imaginative economy uses young individuals an unique chance to turn their enthusiasms into occupations. „60% of Generation Z and millennials wish to turn their hobbies into a profession,“ she said, highlighting the sector’s value to future job markets.

By purchasing digital literacy and supporting platforms that empower developers, Europe can strengthen its position as a worldwide hub of imagination and innovation. As MEP Tomašic concluded, the developer economy isn’t almost specific success – it’s about constructing a vibrant, sustainable cultural and financial environment that benefits all of Europe.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

LTU Sofia

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