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  • Дата на основаване юни 17, 1950
  • Сектори Търговия, Продажби - (Управители и експерти)
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Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a key part of a recruitment marketing technique due to the fact that it helps get your business in front of a broad pool of prospects. Especially quality candidates who aren’t actively using the standard task boards.

Social marketing is a powerful tool for recruitment. However, due to the fact that a lot of advertising systems are customized to eCommerce, creating a fantastic recruitment project can be challenging. This article strolls through considerations and recommendations when utilizing Facebook ads for recruitment marketing.

Set up Facebook Business Manager and ad account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This excellent guide from Hootsuite strolls through how to establish Facebook Business Manager.

Business Manager allows you to include numerous individuals to the account to assist run campaigns, but understand that people will require an individual Facebook account to be able to be added.

To acquire marketing campaign, you’ll likewise require a Facebook Ad Account, which you will be triggered to develop when setting up Facebook Business Manager.

You’ll also require to confirm your website domain with Facebook, which is required to determine and track campaigns.

Choosing a campaign type

To create an ad campaign, head to the „Ads Manager“ area by means of the top left navigation of your Business Manager Dashboard.

When you click the green button to develop a campaign, you’ll be given a list of 11 kinds of campaign objectives. We’ve found that 3 of these goals are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are most likely to purchase items from a brand they understand, people are more most likely to obtain a task at a company they’ve become aware of. Brand Awareness campaigns are optimized to be seen by a wide pool of individuals that are likely to be thinking about your business.

These ads won’t directly drive traffic to your website, but they get prospects acquainted with your business and prepared to click when the perfect position comes along.

Awareness campaigns can be about almost anything that shines a light on your company. Announcements about growth and awards, articles about company efforts and culture, and videos about the company’s achievements and mission can all be become appealing campaigns.

Traffic

In the Wonderkind platform, this is referred to as a „Clicks“ project. These advertisements are targeted to reach an audience that is likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness project, but still includes people interested but not all set to look for a job.

These advertisements can concentrate on open positions to get individuals to check out more about the jobs and the business (excellent for high-volume recruiting). Or function content that will drive individuals to your website, like market hot topics or suggestions.

Conversion

Conversion campaigns are what people tend to think about when they believe about advertising. These campaigns track and optimize towards somebody out an action on your website, such as submitting an application.

For a Conversion project to be successful, you first need to develop a strong audience of possible prospects that are familiar with your business. Without that, it’s sort of like running through a crowd and asking complete strangers to marry you.

Let your audience be familiar with you with Awareness and Clicks projects initially, and move more spending plan to Conversion projects over time.

Great advertisements and brand awareness makes people click, but conversion occurs on a landing page. So you require to ensure that your task pages load quickly, are easy to continue reading mobile gadgets, and clearly state the details job prospects care about the majority of.

Know that Facebook conversion ads are going through some modifications in response to Apple’s iOS 14 privacy updates – [update October 2023: please read the following for more on Apple’s iOS 17 privacy updates] Companies will need to focus on 8 conversion actions per web domain.

If job listings are on the main company website, you’ll likely need to line up with the marketing group on the priority list.

Facebook motivates services to utilize the Facebook Conversion API to link your ads with conversion data from other sources, such as your server, content management system (CMS), or customer relationship management (CRM).

Campaign budget plan optimization

There are a couple of various choices when it concerns spending for advertisements. First, you can select to pay based upon clicks or impressions of your ads. Next, you choose how you want Facebook to place your ads:

Daily Budget: Ads will be paced so, your costs lasts the full day.

Lifetime Budget: You set the length of a project and advertisements will be put so your costs lasts the complete campaign. This option likewise enables you to set time windows such as running ads just at night or on weekends.

For the 3 main kinds of recruitment projects talked about above, a basic suggestion is:

Brand Awareness: Run as continuous projects, payment on impressions, and either daily or referall.us lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget.

Conversion: Short run time, payment on clicks, life time budget plan. These will likely be your most expensive campaigns.

Select an audience

Targeting job titles and industry is normally where you start with recruitment marketing, however you can reach a lot of covert possible with unconventional audience characteristics. For some motivation, we just recently wrote about 5 imaginative methods to use targeting in recruitment advertisements.

Facebook likewise provides the option to target „lookalike audiences.“ This is terrific once you have actually had excellent project outcomes and excellent hires to confirm your existing audience is what a future one should „look like.“

Ad positioning

After checking a number of the ad positioning alternatives offered, we’ve discovered the most successful ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve discovered that Facebook stories are rarely utilized. Therefore, we wouldn’t recommend using them. We have actually found that the news feed for both Instagram and Facebook have actually offered our partners with more clicks and conversations.

If you are wanting to develop more awareness, we would advise Instagram. Not a great deal of marketers hang out on developing an excellent Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stand apart.

Create the advertisement

Creating a terrific advertisement can be challenging. If you’re not sure where to start, examine out our guide on how to turn job descriptions into terrific social advertisements in 15 minutes.

It can be surprising what combination of copy and images work best for your audience. We advise A/B testing multiple ad versions in each campaign.

For instance, in a project about an open position, one advertisement variation could focus on the income and benefits, another on the company culture, and a 3rd on the task functionality.

Put recruitment marketing on autopilot with Wonderkind

If you need to ramp up recruitment quickly, manually developing the properties, audience, and spending plans for each project will slow you down. Wonderkind assists you speed up recruitment marketing by automating your social strategy throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment campaigns to construct an audience that’s perfect for your market, area, and open positions.

Our user friendly platform makes it basic to spin up creative ads in minutes with project templates, a library of stock images, and immediate image cropping. Once ads are running, monitor efficiency and spend throughout all social channels in one overarching dashboard.

Ready to turbo-charge your skill sourcing? Check out how Wonderkind works or see it in action.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

LTU Sofia

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