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  • Дата на основаване септември 13, 2015
  • Сектори Ремонт, Сервиз, Поддръжка
  • Публикувани работни места 0
  • Разгледано 6

Описание на компанията

Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the world. From Renaissance work of arts to the symphonies of Beethoven, Europe’s creators have formed the way countless individuals we envision and experience the world.

Today, this tradition continues, but in a significantly different landscape. The digital age has transformed how material is produced and job shared, democratising the tools of creation and job breaking down old barriers to access. Anyone with a smart device and a spark of imagination can now end up being a material producer and reach an international audience.

Platforms like YouTube have actually become main to this brand-new environment. These platforms not only empower developers to share their stories, but likewise drive financial development and community building in methods unthinkable just a couple of years ago. Today’s creators are not confined to the beauty salons of Paris or the auditorium of Vienna – they are reaching millions from home studios, going beyond borders with a single upload.

In 2022, YouTube’s imaginative community alone added over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time equivalent jobs. According to Oxford Economics, 7 out of 10 European developers who generate income from YouTube concur that the platform helps them export their material to worldwide audiences which they would not access otherwise.

We need to encourage the work that young developers are doing, and assistance platforms and developers alike

This altering landscape was the focus of a recent conversation at the European Parliament in Brussels, where policymakers and YouTube developers came together to explore the extensive effect of the creator economy. By analyzing how platforms like YouTube are improving the creative ecosystem, the event highlighted the capacity for European developers to not only entertain but to generate jobs and strengthen Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, began the conversation with an individual story, revealing that she had once harboured ambitions to be a „YouTube star“. As a kid she created a channel, but her aspirations fell at the very first hurdle when she understood rather how much know-how is required across editing, sound, lighting, recording, and marketing for material creation. „Companies use huge departments to do what a creator does by themselves, all on their own,“ she kept in mind.

Gaspard G – another of the participants – was more effective in his efforts at constructing a profession on YouTube. G began posting on YouTube at the age of 10, and quickly started his own channel, covering a mix of politics and current occasions. Ever since, his channel has actually grown to more than 1.1 million customers. He is also the creator of an imaginative media firm, representing creators on YouTube, job Instagram, job TikTok, and LinkedIn.

Earlier this year, he was appointed Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the first expert federation dedicated to the influencer sector in France. In his speech about ending up being of a successful creator, he highlighted the increasing power and of YouTube creators, some of whom significantly exceed conventional media outlets in reach. This brings with it duty to professionalise, he said. Alongside supporting and representing influencers, UMICC intends to produce recognition and ethical requirements for online creators, to bring it into line with other recognised professions.

MEP Tomašic worried that, while policy-makers need to deal with some challenges such as data defense and the spread of mis- and dis-information, they ought to not forget the „big positive elements“ that platforms like YouTube bring. „They develop an environment where individuals can access details, remove barriers to the spread of understanding, and open amazing chances for work and innovation,“ she stated, keeping in mind the number of business owners and little companies use these platforms to reach wider audiences and developing their brand names while creating brand-new task chances. Additionally, she noted how social media continues to magnify advocacy and awareness on social concerns, supplying a powerful tool to activate neighborhoods and drive modification.

To guarantee Europe understands its possible as a global hub for imagination, she urged policy-makers to do more to support digital abilities advancement. „We need to increase the digital literacy skills. We require to purchase the digital area. We need to encourage the work that young creators are doing, and we need to support platforms and developers alike,“ she added.

Veronika Cifrová Ostrihoňová MEP, a former reporter, echoed these ideas, but revealed her concerns about the function of social networks in spreading false information. „Despite the fact that social networks is a wonderful tool for us to use, it’s simply a tool,“ she said. „We require to deal with problems like false information, disinformation, and algorithmic blind spots.“

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Law at YouTube, highlighted the platform’s distinct position in the imaginative economy. YouTube not only offers a space for developers to share their work but likewise drives financial and neighborhood advancement. Creators are not simply constructing professions on their own. As Gaspard G shows, they are likewise shaping the future of media by producing tasks and building entire media companies and sectoral organisations. As Wheeldon highlighted, YouTube creators in Europe are reaching an international audience, with 65% of their watch time originating from outside the continent. This broad reach presents an opportunity for European developers to purchase their culture and creativity, extending their impact worldwide.

Looking ahead, YouTube is exploring innovative ways to assist developers reach even bigger audiences. Wheeldon announced the upcoming growth of AI tools, such as YouTube Aloud, which uses AI to dub developers’ voices into other languages. „We are going to introduce YouTube Aloud in more and more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,“ he described. „We’ve got five languages up and running, and we’re going to build that in time. This develops a massive chance for all creators in Europe to gain access to audiences across the continent and beyond.“

The event underscored the need for policymakers to acknowledge the potential of the developer economy and job cultivate an environment that supports digital abilities. MEP Tomašic noted that the imaginative economy offers young individuals a distinct chance to turn their enthusiasms into occupations. „60% of Generation Z and millennials wish to turn their hobbies into a profession,“ she stated, highlighting the sector’s significance to future job markets.

By buying digital literacy and supporting platforms that empower creators, Europe can strengthen its position as a global center of imagination and innovation. As MEP Tomašic concluded, the creator economy isn’t almost private success – it’s about developing a lively, sustainable cultural and economic environment that benefits all of Europe.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

LTU Sofia

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