12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can considerably enhance a brand’s appearance in the talent market. And fortunately is that it doesn’t always require an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shake up those boring, worn-out recruitment strategies that normally start with publishing on task boards (boring).

When your skill team starts producing original, appealing campaign ideas that connect into and reinforce your total recruitment strategy, you’ll quickly find how to draw in the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing fun and engaging methods to draw in great candidates to your brand name and make a larger effect on applicants.

Examples consist of recruitment through a dating app, using a strange code to split, hosting meet-ups, or employing the aid of an immersive virtual trip.

– You can establish innovative ideas for your recruitment project by assessing the problems your skill team has now, looking into how other business hook applicants, or brainstorming originalities with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model vehicle that interviews its own service technicians, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to improve and automate your hiring process.

What is a creative recruitment project?

Recruiters or skill acquisition teams that utilize original recruitment campaign concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target audience.

How do you understand if your company is using creative concepts in your technique?

Well, has the skill group been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same standard techniques that everybody else utilizes, there’s no chance your brand name will stand out in the crowd.

When business interact with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the qualified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do companies consider imaginative recruitment campaigns?

It’s not too complicated. Let’s stroll through the actions for producing successful, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in acquiring leading skill.

Step 2: Next, brainstorm concepts or tactics to get rid of those challenges. Here are some pointers:

– Get inspiration from other companies already considering of package.
– Put yourself in the shoes of your target audience and consider methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Reach out to associates to gather ideas from a varied group.
– Consider what your company values highly in its present employees.

Step 3: Bring all your concepts together and develop your recruitment project strategy, including the channels you’ll utilize to publish it, such as social media and your careers site.

Step 4: Review your campaign cost and ensure you have the budget plan you need, or change your strategy appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your project and hope your job advert and other project components get prevalent national, global, (or even viral!) attention.

Do we require to contract out specialized parts of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative project in-house. Because case, you might require to outsource particular components to a firm, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew stole your mobile phone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new path, we have actually pulled together some really innovative recruiting concepts below. Companies that created some initial or innovative attention grabbers to draw in excellent candidates.

12 innovative and inspiring recruiting project examples

Let’s face it, numerous organizations need a recruitment procedure transformation. Especially if they want to draw in young, competent candidates (and the business’s company brand is as attracting them as a 1970s movie).

The following business (most of which you’ve likely heard of) likewise needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior staff for white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most initial campaign concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the program’s season finale. It might not have included at any huge international advertising celebration, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming more hard.
Recruitment strategy: Using pop-culture references to attract a wide variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct since it uses the principles of great advertising or copywriting by attracting what is very important to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely underestimated and is also experiencing a rapid increase in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in people whose worths line up with the business’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually extremely under-appreciated certainly requires some extra innovative juice. Home Instead decided to use the services of a professional firm for this campaign to revitalize their brand name and hook exactly the right type of individuals.

The company developed exceptionally emotive recruiting videos for this niche market, which 100% hit the mark with their „can’t help but care“ target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult task.
Recruitment technique: Using a significant innovation trend to sign up with the conversation and boost their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furniture maker IKEA. To draw in skill that thinks out of package, they invited prospective prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work candidates looking to begin their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad project covering social networks, digital screen advertisements, radio, and press protection.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The industry has actually restored 6.9 million jobs considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential beginners familiar with the of benefits readily available with a profession in hospitality and utilizes testimonials from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to attract 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who want to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another creative recruitment campaign that the software application company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique concept lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has actually assisted them fulfill their Australian and international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender diversity.
Recruitment method: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help in reducing hiring predispositions by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment strategy: Targeting a very specific skill sector – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s believing out of the box. After coming across an interesting market insight that „around 78% of British parents aged 45 and over wish to handle a brand-new challenge once their kids fly the nest“, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the team lacks with prospects who are over 45, whose kids have actually finally flown the nest, and who are now searching for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished worldwide motor show and developing the brand name as an emerging hub for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group included AI into the cars and truck’s pedestrian speech innovation and cars and truck link system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment technique: Using an innovative, gamified approach to engage passive prospects & using a complimentary gift.
Tactics: Skills test was advertised on social networks platforms

Our sis business, Toggl Track, wished to work with an SEO manager and thought of a fun campaign that ‘d be a win-win scenario for all. We created an abilities test challenge and marketed it throughout social media, employment providing a free t-shirt to applicants who attained high scores.

Reaching passive prospects while spreading out the word about our brand to other talented workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s enormous skill acquisition campaign was developed by Nexus and assisted give the brand a much-needed facelift (given that the seller might not have actually been leading of many candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young employees in the midst of a labor lack.
Recruitment technique: Using a growing interest among young individuals in home restoration and crafting a compelling value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents remodelling stops working recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 people in a year amidst remarkable labor scarcities, Lowe’s Canada was dealing with the monumental difficulty of bring in younger employees. Partnering with an imaginative agency, employment the brand designed a recruitment campaign concentrating on chances for growth and learning within its network.

They have actually likewise found that 88% of Gen Z students wish to work for employers who give them access to training and growth opportunities.

Training is a priority for us, so we ensure to offer thorough training to everyone who joins our teams. Operating in among our shops is a great chance for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that constructs on the desire to discover by showing engaging examples of restoration failures that youths can avoid by working and finding out at one of the brand’s shops. Each of the displays had a QR code for employment using directly for the numerous open positions.

Thinking about your next original recruitment campaign technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the function, from getting up the finest engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make sure to hit their hearts and employment minds if you use your creativity!

One easy method to include sparkle to your next recruitment campaign while making it fun and engaging for you and possible candidates is to start with abilities tests. And, no, you don’t need to produce tests from scratch. Our test library is brimming with role-specific questions established by the specialists.

Say goodbye to inappropriate prospects and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how simple, enjoyable, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in start-ups, informing stories and structure marketing teams. She operates at Toggl Hire and blogs about how services can hire actually fantastic people.