Heartland, Nostalgia And AI: Super Bowl Advertisers Mine America’s.

Advertisers pay up to $8 million for a 30-second Super Bowl area

American brand names go back to custom, celebrity and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) – Anheuser-Busch InBev is reviving its iconic workhorse Clydesdales for a Super Bowl ad that the developing company states celebrates the „grit and determination“ of the American spirit.

The Budweiser commercial marks a go back to custom, asystechnik.com after a devastating social media promo for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, sparked require a boycott.

„We ´ re certainly seeing Budweiser play it safe this year,“ said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author coastalplainplants.org of a book about Super Bowl advertisements. „Everybody loves the Clydesdales.“

The return to safe, familiar and classic ground represents a trend amongst some advertisers for this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and links.gtanet.com.br the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to take advantage of the most significant telecasted occasion of the year, bringing expert system into the homes of countless Americans.

„We ´ re all in this great, happy place, and want to be entertained,“ said Gartner expert Nicole Denman Greene. „So, to insert your brand because moment of fandom … you need to provide innovative that is resonant with that audience.“

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials including stars.

Meg Ryan and buysellammo.com Billy Crystal reenact their famous deli scene from the 1989 romantic comedy „When Harry Met Sally,“ in a business for Hellmann ´ s mayonnaise that likewise includes a quick look from „Euphoria ´ s „Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second spots.

OpenAI, the business behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that uses a $1 million reward for asking concerns during the game.

Greene said AI business are seizing on the Super Bowl ´ s reach to resolve consumer anxiety about the fast-evolving innovation.

„All of the advertisements I’ve seen– and I can’t wait to see all of the innovative– it’s more about making individuals see how they can be more efficient, and how their lives might be better,“ said Greene. „I don’t understand if that’s going to get rid of the fear, because, as people discover more about the capabilities, we’re seeing in the information, that they get less certain.“

This year ´ s game will have fewer cars and truck commercials than in previous years. Stellantis is the only automaker to reveal a Super Bowl advertisement, wiki.asexuality.org in which actor Glen Powell delivers a humorously macho twist on the familiar „Goldilocks and the Three Bears“ fairy tale.

Ads hawking beers and snacks return. They will share screen time with newcomer venture capital-backed Liquid Death, the canned water brand that purchased its first Big Game ad to promote its Killer Cola and Cherry Obituary.

So far, the most popular Super Bowl advertisement is the winner of Doritos ´ „Crash the Super Bowl“ contest, depicting an alien kidnapping.

„It ´ s off the scale on amusing, on curiosity,“ said Sean Muller, founder and president of TV advertising iSpot.TV. „People like the advertisement.“ (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)