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  • Дата на основаване ноември 18, 2001
  • Сектори Селско и горско стопанство
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Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the world. From Renaissance work of arts to the symphonies of Beethoven, Europe’s creators have actually formed the way countless individuals we envision and experience the world.

Today, this tradition continues, however in a vastly various landscape. The digital age has actually transformed how content is produced and shared, democratising the tools of creation and breaking down old barriers to gain access to. Anyone with a mobile phone and [empty] a stimulate of creativity can now become a material manufacturer and reach a worldwide audience.

Platforms like YouTube have actually become main to this new community. These platforms not just empower creators to share their stories, however likewise drive financial growth and neighborhood structure in methods unthinkable simply a few years earlier. Today’s developers are not restricted to the hair salons of Paris or the performance halls of Vienna – they are reaching millions from home studios, going beyond borders with a single upload.

In 2022, YouTube’s creative environment alone added over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time equivalent jobs. According to Oxford Economics, 7 out of 10 European developers who make money from YouTube agree that the platform assists them export their content to international audiences which they would not access otherwise.

We need to encourage the work that young developers are doing, and assistance platforms and developers alike

This changing landscape was the focus of a current discussion at the European Parliament in Brussels, where policymakers and YouTube developers came together to explore the extensive effect of the developer economy. By taking a look at how platforms like YouTube are reshaping the creative community, the event highlighted the capacity for European creators to not just entertain but to produce tasks and reinforce Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, began the discussion with an individual story, exposing that she had as soon as harboured aspirations to be a „YouTube star“. As a child she produced a channel, however her aspirations fell at the first obstacle when she realised quite how much proficiency is required across editing, sound, lighting, recording, and marketing for content creation. „Companies use big departments to do what a creator does by themselves, all on their own,“ she kept in mind.

Gaspard G – another of the attendees – was more successful in his efforts at constructing a profession on YouTube. G began posting on YouTube at the age of 10, and quickly started his own channel, covering a mix of politics and existing events. Ever since, his channel has actually grown to more than 1.1 million subscribers. He is also the creator of a creative media company, representing developers on YouTube, Instagram, TikTok, and LinkedIn.

Earlier this year, he was selected Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the first professional federation dedicated to the influencer sector in France. In his speech about ending up being of a successful developer, he highlighted the increasing power and obligation of YouTube creators, a few of whom increasingly exceed traditional media outlets in reach. This brings with it duty to professionalise, he stated. Alongside supporting and representing influencers, UMICC aims to develop acknowledgment and ethical standards for online creators, to bring it into line with other acknowledged occupations.

MEP Tomašic worried that, while policy-makers must address some difficulties such as data security and the spread of mis- and dis-information, they should not forget the „huge positive elements“ that platforms like YouTube bring. „They develop an environment where people can access info, remove barriers to the spread of understanding, and open unbelievable opportunities for employment and innovation,“ she said, noting the number of entrepreneurs and little businesses utilize these platforms to reach more comprehensive audiences and constructing their brands while developing new task opportunities. Additionally, she noted how social networks continues to enhance advocacy and awareness on social issues, supplying an effective tool to set in motion communities and drive change.

To ensure Europe realises its possible as an international center for creativity, she prompted policy-makers to do more to support digital skills advancement. „We need to increase the digital literacy abilities. We require to buy the digital area. We need to motivate the work that young creators are doing, and we need to support platforms and creators alike,“ she added.

Veronika Cifrová Ostrihoňová MEP, a previous reporter, echoed these concepts, but revealed her concerns about the role of social networks in spreading misinformation. „Although social media is a wonderful tool for us to utilize, it’s simply a tool,“ she said. „We require to tackle concerns like false information, disinformation, and algorithmic blind spots.“

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Law at YouTube, highlighted the platform’s unique position in the imaginative economy. YouTube not only supplies an area for developers to share their work but also drives economic and community development. Creators are not just constructing careers for themselves. As Gaspard G programs, they are also forming the future of media by developing jobs and building whole media companies and sectoral organisations. As Wheeldon highlighted, YouTube developers in Europe are reaching a global audience, with 65% of their watch time originating from outside the continent. This broad reach provides an opportunity for European creators to invest in their culture and creativity, extending their influence worldwide.

Looking ahead, YouTube is checking out innovative methods to assist developers reach even larger audiences. Wheeldon revealed the upcoming expansion of AI tools, https://horizonsmaroc.com/ such as YouTube Aloud, which uses AI to dub developers’ voices into other languages. „We are going to launch YouTube Aloud in more and more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,“ he explained. „We’ve got 5 languages up and running, and we’re going to construct that over time. This produces a huge opportunity for all creators in Europe to access audiences throughout the continent and beyond.“

The occasion highlighted the requirement for dirkohlmeier.de policymakers to recognize the potential of the creator economy and foster an environment that supports digital skills. MEP Tomašic noted that the imaginative economy uses youths an unique opportunity to turn their passions into professions. „60% of Generation Z and millennials wish to turn their pastimes into an occupation,“ she stated, highlighting the sector’s value to future job markets.

By purchasing digital literacy and supporting platforms that developers, Europe can strengthen its position as an international center of creativity and development. As MEP Tomašic concluded, the developer economy isn’t simply about private success – it’s about developing a vibrant, sustainable cultural and financial ecosystem that benefits all of Europe.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

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