6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel connected to your brand and sense that companies understand them as people. So how can employers stand apart from the crowd? Employers must be proactive in their technique to attracting prospects, and recruitment marketing is the solution

Recruitment marketing is a relatively brand-new way to draw in candidates, both passive and active, to your company. It includes embracing the exact same principals and techniques utilized by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams consist of: list building, job SEO, guerrilla marketing, social advertising, customised prospect journey and content production.

According to SHRM, business that include recruitment marketing into their hiring method can create three times more candidate leads than those who don’t – leading a 100% higher close rate on candidates. Additionally, current research by Allegis found that running a recruitment marketing project can save business approximately 40% on overall skill costs. On top of these savings, job recruitment marketing improves company brand and draws in an estimated 50% more qualified candidates.

It’s exceptional to see how a deep understanding of your prospects can cause campaigns that motivate them to take action. We have actually put together a list of 6 of our preferred innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pushed the limits of standard job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most experienced salespeople in business, Ogilvy, among the worlds most popular ad agency, ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in combination with their YouTube channel. Here they invited the potential prospects to movie themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic method of recruitment marketing projects.

They are a fantastic way to bring in passionate applicants in addition to acting as a preliminary screening test. Companies may ask prospects to resolve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 confusing billboard. This marketing project was a fantastic success for Google and made high praise online within mathematical and engineering forums – even before Google was known as the brains behind the operation.

The billboard, job put in Silicon Valley, provided an intricate mathematical equation to passers-by and challenged those who thought they were wise enough to resolve it. Once resolved, the equation exposed a website URL (www.7427466391.com) that the solver need to go to.

Those clever adequate to fix the billboard puzzle were offered one final puzzle once on the website.

Successful prospects received the message:
„Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re delighted you’re here. Something we found out while building Google is that it’s simpler to discover what you’re trying to find if it comes searching for you. What we’re trying to find are the very best engineers in the world. And here you are.“

The billboard was an engaging method to attract a few of the smartest minds to Google. Google grouped this prospect pool into passionate ‘problem solvers’ – a highly well-regarded ability at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of employing 100 staff members. To fill this high number of positions, they had to believe huge. IKEA’s outside the box thinking led to a great „inside the box“ service.

IKEA decided to target those who they knew already loved IKEA by putting ‘career guidelines’ inside the box of IKEA items for job clients to find upon opening their item. The directions mirrored their well-known assembly instructions, instructing customers on how to „assemble your future“.

The campaign was a substantial success, and clients adored it. Countless clients applied, and IKEA employed 280

employees who appreciated the IKEA brand name. The factor for the success of the campaign was not just down to its creativity however likewise since it spoke to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment campaign successfully gotten in touch with candidates in a customised method, in their own homes simply as they’re concentrated on assembling their new furnishings.

Volkswagen: A Surprise Message

When Volkswagen had to work with gifted mechanics, they carefully considered where this target market hung out so that they could interact their recruitment message efficiently.

Volkswagen chose an obvious but uncommon positioning, the undercarriage of cars in need of repair. Volkswagen intentionally distributed faulty cars with the message hidden beneath to service centres throughout Germany in anticipation of drawing in skilled staff members.

Volkswagens project was a terrific success, and they employed many knowledgeable mechanics while authenticating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and were wanting to draw in enthusiastic trainees to their business. They reached students by going to the one location ensured to have trainees around, campuses at several Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out „We’re looking for students who aren’t pleased with just any service. www.McKinsey.ch.“

The campaign’s objective was to pre-filter applicants by bring in those that aren’t satisfied with just any option and are curious innovators. The pencil twisted the rules of marketing, and it’s basic message resonated with numerous, leading to high-quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t have to be pricey, and business can say a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the best method. Their professions page has 1.2 million likes, and job they publish content twice a day – in some cases more. They share content that potential staff members can connect to and feel motivated by, such as specific employees accomplishments, days in the life of a worker and general daily updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their careers page so that potential workers can build a real connection with the brand name. They achieve this by permitting called workers to address any concerns on the careers page from the business profile. Marriot likewise provides a chat service to those seeking to discover more about life at the company and suggestions on how they can effectively look for a position.

Marriotts method reveals you do not need extraordinary out of package believing to get in touch with prospects. There are a myriad of methods your service can approach your recruitment campaign. Marriott’s strategy is easy, and any business can imitate this approach and achieve the same success. Have a designated location where you share insights on life at your company and most notably, listen to prospective candidates and react to their questions quickly and effectively.

INSERT-LINE

Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the very best experience possible and you have time to concentrate on what matters, your people. Learn more about us here.