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  • Дата на основаване октомври 17, 1989
  • Сектори Търговия, Продажби - (Продавачи и помощен персонал)
  • Публикувани работни места 0
  • Разгледано 4

Описание на компанията

Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is an essential part of a recruitment marketing technique because it helps get your company in front of a broad swimming pool of candidates. Especially quality candidates who aren’t actively utilizing the basic task boards.

Social advertising is an effective tool for recruitment. However, due to the fact that many advertising systems are tailored to eCommerce, designing a terrific recruitment project can be . This short article walks through factors to consider and suggestions when using Facebook ads for recruitment marketing.

Set up Facebook Business Manager and ad account

You’ll need a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This terrific guide from Hootsuite walks through how to establish Facebook Business Manager.

Business Manager allows you to include multiple people to the account to help run projects, however know that individuals will require an individual Facebook account to be able to be added.

To acquire marketing campaign, you’ll also need a Facebook Ad Account, which you will be triggered to develop when establishing Facebook Business Manager.

You’ll also need to verify your site domain with Facebook, which is needed to measure and track campaigns.

Choosing a project type

To produce an advertising campaign, head to the „Ads Manager“ area by means of the top left navigation of your Business Manager Dashboard.

When you click the green button to develop a project, you’ll be offered a list of 11 types of campaign objectives. We have actually discovered that 3 of these goals are most beneficial for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are more likely to buy products from a brand they understand, individuals are more likely to obtain a job at a business they have actually become aware of. Brand Awareness campaigns are enhanced to be seen by a broad pool of people that are most likely to be thinking about your business.

These ads won’t directly drive traffic to your site, however they get candidates knowledgeable about your company and ready to click when the ideal position occurs.

Awareness campaigns can be about nearly anything that shines a light on your company. Announcements about growth and awards, articles about company efforts and culture, and videos about the organization’s accomplishments and objective can all be become captivating projects.

Traffic

In the Wonderkind platform, this is referred to as a „Clicks“ project. These ads are targeted to reach an audience that is likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness campaign, however still includes individuals interested but not ready to request a job.

These ads can concentrate on employment opportunities to get people to check out more about the jobs and the company (excellent for high-volume recruiting). Or function content that will drive people to your site, like market hot subjects or pointers.

Conversion

Conversion projects are what people tend to consider when they believe about marketing. These projects track and optimize towards someone carrying out an action on your website, such as submitting an application.

For a Conversion campaign to be effective, you initially need to develop up a solid audience of possible candidates that are familiar with your business. Without that, it’s kind of like running through a crowd and asking strangers to marry you.

Let your audience get to know you with Awareness and Clicks campaigns initially, and move more budget plan to Conversion campaigns with time.

Great advertisements and brand awareness makes people click, but conversion occurs on a landing page. So you require to make certain that your job pages load rapidly, are simple to read on mobile devices, and plainly specify the information task prospects appreciate a lot of.

Be aware that Facebook conversion advertisements are going through some changes in action to Apple’s iOS 14 personal privacy updates – [upgrade October 2023: please read the following for more on Apple’s iOS 17 privacy updates] Companies will require to focus on 8 conversion actions per web domain.

If job listings are on the main company site, you’ll likely require to align with the marketing group on the concern list.

Facebook motivates organizations to use the Facebook Conversion API to link your ads with conversion information from other sources, such as your server, content management system (CMS), or client relationship management (CRM).

Campaign budget plan optimization

There are a number of various options when it comes to paying for advertisements. First, you can pick to pay based on clicks or job impressions of your ads. Next, you decide how you desire Facebook to place your advertisements:

Daily Budget: Ads will be paced so, your spending lasts the full day.

Lifetime Budget: You set the length of a project and advertisements will be positioned so your spending lasts the full campaign. This alternative likewise enables you to set time windows such as running advertisements only in the evening or on weekends.

For the 3 main types of recruitment projects talked about above, a general suggestion is:

Brand Awareness: Run as ongoing campaigns, payment on impressions, and either everyday or life time budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime spending plan.

Conversion: Short run time, payment on clicks, lifetime budget plan. These will likely be your most pricey projects.

Select an audience

Targeting job titles and industry is normally where you start with recruitment marketing, but you can reach a lot of surprise prospective with unconventional audience qualities. For some motivation, we just recently discussed 5 innovative ways to utilize targeting in recruitment ads.

Facebook likewise offers the alternative to target „lookalike audiences.“ This is excellent once you have actually had great project results and good hires to verify your existing audience is what a future one ought to „look like.“

Ad placement

After testing a lot of the ad placement alternatives available, we have actually discovered the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are seldom used. Therefore, we would not suggest utilizing them. We have actually discovered that the news feed for both Instagram and Facebook have provided our partners with more clicks and conversations.

If you are aiming to create more awareness, we would suggest Instagram. Not a great deal of marketers hang around on developing an excellent Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stick out.

Create the advertisement

Putting together an excellent ad can be difficult. If you’re unsure where to start, take a look at our guide on how to turn task descriptions into great social advertisements in 15 minutes.

It can be unexpected what combination of copy and images work best for your audience. We suggest A/B testing numerous advertisement variants in each campaign.

For instance, in a campaign about an open position, one ad version could focus on the wage and perks, another on the business culture, and a third on the task performance.

Put recruitment marketing on auto-pilot with Wonderkind

If you require to increase recruitment rapidly, manually developing the possessions, audience, and budgets for each project will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social strategy across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment campaigns to construct an audience that’s ideal for your industry, location, and employment opportunities.

Our user friendly platform makes it simple to spin up innovative advertisements in minutes with campaign design templates, a library of stock images, and immediate image cropping. Once advertisements are running, keep track of efficiency and invest across all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Have a look at how Wonderkind works or see it in action.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

LTU Sofia

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