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  • Дата на основаване май 14, 1958
  • Сектори Спорт, Кинезитерапия, Рехабилитация
  • Публикувани работни места 0
  • Разгледано 8

Описание на компанията

Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has been a cultural powerhouse, internship.af exporting its art, theatre, literature and music to all corners of the globe. From Renaissance work of arts to the symphonies of Beethoven, Europe’s developers have actually formed the method countless individuals we imagine and experience the world.

Today, this tradition continues, but in a greatly different landscape. The digital age has transformed how content is produced and shared, democratising the tools of creation and breaking down old barriers to access. Anyone with a smart device and a trigger of creativity can now end up being a material manufacturer and reach an international audience.

Platforms like YouTube have actually become main to this brand-new environment. These platforms not only empower creators to share their stories, however also drive economic development and community structure in methods inconceivable just a couple of years back. Today’s creators are not restricted to the salons of Paris or the auditorium of Vienna – they are reaching millions from home studios, going beyond borders with a single upload.

In 2022, YouTube’s imaginative environment alone included over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time equivalent jobs. According to Oxford Economics, 7 out of 10 European developers who make money from YouTube agree that the platform helps them export their material to global audiences which they would not access otherwise.

We require to encourage the work that young creators are doing, and support platforms and creators alike

This altering landscape was the focus of a recent conversation at the European Parliament in Brussels, where policymakers and YouTube creators came together to check out the profound impact of the creator economy. By examining how platforms like YouTube are improving the creative environment, the event highlighted the potential for European developers to not just captivate but to generate jobs and strengthen Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, started the discussion with an individual story, revealing that she had as soon as harboured aspirations to be a „YouTube star“. As a child she created a channel, however her ambitions fell at the very first hurdle when she realised quite just how much knowledge is required throughout editing, noise, lighting, recording, and marketing for material production. „Companies use huge departments to do what a creator does on their own, all by themselves,“ she noted.

Gaspard G – another of the guests – was more effective in his attempts at building a profession on YouTube. G began publishing on YouTube at the age of 10, and soon began his own channel, covering a mix of politics and existing occasions. Since then, his channel has grown to more than 1.1 million subscribers. He is likewise the founder of a creative media agency, representing creators on YouTube, Instagram, TikTok, and LinkedIn.

Earlier this year, dessinateurs-projeteurs.com he was selected Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the very first professional federation committed to the influencer sector in France. In his speech about ending up being of a successful developer, he highlighted the increasing power and responsibility of YouTube developers, some of whom increasingly exceed traditional media outlets in reach. This brings with it obligation to professionalise, he said. Alongside supporting and representing influencers, UMICC intends to develop recognition and ethical requirements for online creators, [empty] to bring it into line with other identified occupations.

MEP Tomašic worried that, while policy-makers need to deal with some challenges such as data protection and the spread of mis- and dis-information, horizonsmaroc.com they should not lose sight of the „big favorable aspects“ that platforms like YouTube bring. „They produce an environment where individuals can access details, get rid of barriers to the spread of knowledge, and open unbelievable opportunities for employment and development,“ she said, keeping in mind the number of business owners and small companies utilize these platforms to reach wider audiences and building their brands while developing new task chances. Additionally, she noted how social networks continues to enhance advocacy and awareness on social problems, supplying an effective tool to mobilize communities and drive modification.

To guarantee Europe understands its prospective as a worldwide center for creativity, she urged policy-makers to do more to support digital skills development. „We require to increase the digital literacy skills. We need to invest in the digital area. We need to motivate the work that young creators are doing, and we require to support platforms and creators alike,“ she added.

Veronika MEP, a previous journalist, echoed these ideas, but expressed her concerns about the function of social networks in spreading misinformation. „Despite the fact that social networks is a wonderful tool for us to use, it’s just a tool,“ she said. „We need to deal with problems like false information, disinformation, and algorithmic blind spots.“

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Policy at YouTube, highlighted the platform’s special position in the imaginative economy. YouTube not just supplies an area for developers to share their work but also drives economic and neighborhood development. Creators are not simply developing careers on their own. As Gaspard G shows, they are also shaping the future of media by producing jobs and building whole media business and sectoral organisations. As Wheeldon highlighted, YouTube creators in Europe are reaching a worldwide audience, with 65% of their watch time coming from outside the continent. This broad reach provides a chance for European developers to invest in their culture and imagination, extending their influence worldwide.

Looking ahead, YouTube is checking out ingenious methods to help developers reach even larger audiences. Wheeldon announced the approaching expansion of AI tools, such as YouTube Aloud, which utilizes AI to dub creators’ voices into other languages. „We are going to release YouTube Aloud in increasingly more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,“ he discussed. „We’ve got five languages up and running, and we’re going to develop that gradually. This develops a massive opportunity for all developers in Europe to gain access to audiences across the continent and beyond.“

The occasion highlighted the requirement for policymakers to acknowledge the capacity of the creator economy and cultivate an environment that nurtures digital abilities. MEP Tomašic noted that the imaginative economy offers youths a special opportunity to turn their passions into occupations. „60% of Generation Z and millennials desire to turn their pastimes into an occupation,“ she said, highlighting the sector’s significance to future job markets.

By purchasing digital literacy and supporting platforms that empower developers, Europe can solidify its position as a worldwide center of imagination and development. As MEP Tomašic concluded, the developer economy isn’t almost specific success – it has to do with developing a dynamic, sustainable cultural and financial community that benefits all of Europe.

„Проектиране и разработка на софтуерни платформи - кариерен център със система за проследяване реализацията на завършилите студенти и обща информационна мрежа на кариерните центрове по проект BG05M2ОP001-2.016-0022 „Модернизация на висшето образование по устойчиво използване на природните ресурси в България“, финансиран от Оперативна програма „Наука и образование за интелигентен растеж“, съфинансирана от Европейския съюз чрез Европейските структурни и инвестиционни фондове."

LTU Sofia

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